Home Blog Blog Marketing Basket Case

Basket Case

Here’s a small touch that can generate a big increase in sales – offering a shopping basket at your stand. It works in several ways.
It makes it much easier for customers to load up if they aren’t having to juggle different items and encourages impulse buys. It also puts them in supermarket mode, where they are used to buying lots of items. It even gives you a friendly ice breaker because you can say, “Hello, would you like a basket?”

All of a sudden the customer feels like they are in a different space, a more familiar space. Taking a basket means they have committed to seriously shop at your stand, and not just spend a few dollars. Many chain mall retailers use this tactic. It’s easy to test out with a few baskets. If it works, you can scale up and have a rack of them with a sign that says “Take one for your convenience.”

One farmer who did this reported that sales doubled, and it turned some occasional customers into regulars. Try it – bigger sales may be in the basket!

Opt In Image
Seed To Cash
This is the easiest way to turn a garden-size space into quick cash.
  • -Earn up to $200 within two weeks of planting
  • -For beginning gardeners
  • -Uses a 100 sq. ft. plot
  • -Based on growing just 2 crops
  • -Sell to friends, neighbors and family; at public events or farmer’s market
  • -Costs as little as $67.55 to start up, if you have basic gardening gear
  • -And More!

Add a comment

You must be logged in to comment.

FREE TRAINING EVENTS

Be the first to get notified of our FREE upcoming training events right to your inbox.
  • Best Crops To Grow 
  • Learn How Others Are Doing It
  • Get Examples Of Sales Plans
  • See How Others Sucessfully Sell At Market
 

 
* indicates required
All Emails Are Kept Private. We Hate Spam Too.
s2Member®