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A Carrot By Any Other Name

Courtesy of Wally S., Wally's Urban Market Garden, Saskatoon SK

When people ask me what my favorite crop is, my answer is always the same. It's whatever is selling best at market that week. Carrots are always among my best sellers, so I aim to have early carrots by the first week or two of July, and then have them to sell every week, right into the winter. But I change it up throughout the season, and even within the season. With so many varieties to choose from, that's easy.

Right now I have about 1,000 lbs. left in my cooler. It's not a huge amount, but it's enough to give me cash flow into March. These are the varieties, and each is guaranteed to bring a different type of customer.

SF photo Wally Carrots

The purple carrots are an imperator type, Deep Purple, or Purple Rain. Their long roots make them difficult to harvest, but it's worth it because customers come asking me for it. They appreciate its high nutritional value and consider it a super-food.

The middle carrot is Bolero, a Nantes type. It has good storage qualities. and is traditional looking, so it's easy to market as a staple crop, good for cooking and kid's snacks.

The third one is the Paris Market carrot. It's a good novelty carrot that has developed a cult following. It's dense texture and intense flavor makes it ideal for stews and is favored by foodies. I have been offering it for several years, and many customers buy only this type. I will be making larger plantings of this type this year. This type an really distinguish you at market .

Carrots come in all shapes and sizes, just like customers. The only trick is to match 'em up!

Check out more tips on selling carrots in  SPIN's Dig Deeper guide # 4  on rainbow carrots.  

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