Home Blog Blog Marketing Customer Don’t Always Know Best

Customer Don’t Always Know Best

Courtesy of John Greenwood, JNJ Farms, Macomb IL

SPIN farmers know the value of market research, but more than one has found out that people don't actually buy what they say they will. John Greenwood of JNJ Farms in Macomb IL says, "People will say they want heirloom tomatoes but when they see them in odd shapes and real thinned skinned, they will often buy the hybrid varieties first. I have tried this at market putting mortgage lifters next to big beefs and will sell out of big beefs 1st. I am not saying you can’t sell heirlooms, I am saying grow what your local market wants."

When Marcus Riedner of Happiness By The Acre in Calgary, surveyed his customers they said they buy salad greens. He developed a salads-only CSA, but many who said they'd guy it didn't. The lesson is to not bet the farm on on new product.

CONTINUE THIS DISCUSSION IN THE FORUM > > >

Opt In Image
Grow Your Way To $100K
This comprehensive program gives you everything you need to build a solid business and make 5 figures in your first year.
  • -Design guidelines to maximize production
  • -Which high-value crops to grow
  • -Which gear and tools you need, and their costs
  • -Professional grade harvesting and prepping for market protocols
  • -Pricing schemes
  • -Best marketing practices and More...
s2Member®