Courtesy Roxanne C., Philadelphia PA
How do you break into the cut flower business? By setting up a pop up florist shop inside a retailer that’s looking to establish its local cred. This is SPIN farmer Lourdes Casañares’ display inside a fruit market she frequents in Manitoba.
She hopes to build up her market here because it is close to her backyard farm, and it is on the busiest highway east of Manitoba. The market owners have been tagging her in their own social media account, which will help increase her own followers. Selling bouquets direct is a cross-selling opportunity for her wedding and events services.
We held a member meetup with Lourdes one year ago where we reviewed how to start a flower farm the SPIN Way, and plotted out Lourdes’ land base, crop repertoire, sources of supply, marketing plan and financial goals. Her trailer cooler should be done next month, which will support her production goal of 50 bouquets a week. Her income goal this year is $9k on 1,660 sq.ft. We’ll see how close she comes at the end of the year. In the meantime you can follow her progress via her FB and IG accounts: masaganaflowerfarm.
LEARN FROM ENTREPRENEURIAL BACKYARD FARMERS LIKE LOURDES CASANARES BY JOINING BACKYARD RICHES HERE.
