Home Blog Blog Business Desperately Seeking Arugula

Desperately Seeking Arugula

Courtesy of Roxanne C., Philadelphia PA

Arugula is one of those crossover crops that went from niche to mainstream. It found a fanatical following back in the late 90’s when it was the mark of distinction for artisanal farmers, and a symbol of enlightened eating among foodies. Over time it made its way beyond the epicurean elites and into the aisles of Safeway and Trader Joe’s. Now it’s rare for a different reason – climate change. Colder and wetter winter growing conditions in the Southwest have given rise to a fungal disease called downy mildew, and it has hit arugula plantings hard. Yellow lesions show up on infected plants and spreads rapidly, knocking out entire harvests.

If you have an opportunity to fill this market gap, here’s the the SPIN numbers for benchmarking arugula:
>> Pricing benchmark: $10/lb.
>> Yield/ bed: 10 lbs. (based on 2 cuts)
>> Revenue target/bed: $100
>> Yield/segment: 130 lbs.
>> Revenue target/segment: $1.3k

Arugula has always been a high value crop if you had the market for it, and shortages give those who can supply it even more pricing power. Now that weather volatility is starting to cause disruptions at market, climate change is something SPIN farmers can bank on.

FIND OUT HOW BACKYARD FARMERS ARE FINDING FANATICAL FOLLOWINGS FOR THEIR CROPS WITH A BACKYARD RICHES MEMBERSHIP HERE.

Opt In Image
Grow Your Way To $100K
This comprehensive program gives you everything you need to build a solid business and make 5 figures in your first year.
  • -Design guidelines to maximize production
  • -Which high-value crops to grow
  • -Which gear and tools you need, and their costs
  • -Professional grade harvesting and prepping for market protocols
  • -Pricing schemes
  • -Best marketing practices and More...
s2Member®