Home Blog Blog Business Desperately Seeking Arugula

Desperately Seeking Arugula

Courtesy of Roxanne C., Philadelphia PA

Arugula is one of those crossover crops that went from niche to mainstream. It found a fanatical following back in the late 90’s when it was the mark of distinction for artisanal farmers, and a symbol of enlightened eating among foodies. Over time it made its way beyond the epicurean elites and into the aisles of Safeway and Trader Joe’s. Now it’s rare for a different reason – climate change. Colder and wetter winter growing conditions in the Southwest have given rise to a fungal disease called downy mildew, and it has hit arugula plantings hard. Yellow lesions show up on infected plants and spreads rapidly, knocking out entire harvests.

If you have an opportunity to fill this market gap, here’s the the SPIN numbers for benchmarking arugula:
>> Pricing benchmark: $10/lb.
>> Yield/ bed: 10 lbs. (based on 2 cuts)
>> Revenue target/bed: $100
>> Yield/segment: 130 lbs.
>> Revenue target/segment: $1.3k

Arugula has always been a high value crop if you had the market for it, and shortages give those who can supply it even more pricing power. Now that weather volatility is starting to cause disruptions at market, climate change is something SPIN farmers can bank on.

FIND OUT HOW BACKYARD FARMERS ARE FINDING FANATICAL FOLLOWINGS FOR THEIR CROPS WITH A BACKYARD RICHES MEMBERSHIP HERE.

Opt In Image
Seed To Cash
This is the easiest way to turn a garden-size space into quick cash.
  • -Earn up to $200 within two weeks of planting
  • -For beginning gardeners
  • -Uses a 100 sq. ft. plot
  • -Based on growing just 2 crops
  • -Sell to friends, neighbors and family; at public events or farmer’s market
  • -Costs as little as $67.55 to start up, if you have basic gardening gear
  • -And More!
s2Member®