Courtesy of Wally S., Wally’s Market Garden, Pleasantdale SK Pricing is one of the most important elements of marketing. We all know that. The pricing benchmark I set when I first developed the SPIN system was $3 per item or 2/$5. The idea was to use multiple unit pricing to...
Courtesy of Roxanne C., Philadelphia PA We have said before that SPIN is performance-based, which means that success is measurable. The traditional and often used benchmark in farming is yield. Certainly the amount of crops you produce is important. But to succeed as a business, what is most important is...
Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon SK Unlike selling wholesale, there are no established unit sizes in SPIN-Farming, and no standards to go by. So how much to put in a unit is an ever popular topic in our online support group. To take the mystery out of...
Although backyard-scale growing produces much higher volume than a typical garden, the volume is much less compared to multi-acre farms. So because you have a limited amount to sell, you need to get good prices to make it worth your time and effort. Low production and low prices are a...
Courtesy of Wally S., Wally’s Urban Market Garden, Saskatoon, SK You should not set pricing solely on time/labor spent harvesting. You also need to take into account market demand and timing. I know an organic guy who charges according to labor input, and then can’t  move his product because his...
Courtesy of James K., Virtually Green, San Francisco CA Basic wholesale organic pricing for some major metropolitan areas in the USA can be found using the Rodale Institute organic wholesale prices online tool: https://rodaleinstitute.org/farm/organic-price-report-tool/ The USDA has quite a bit of different kinds of pricing info at: https://www.marketnews.usda.gov/portal/fv Find out...
