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Payoff from Consumer Conundrum

Courtesy of Roxanne C., Philadelphia PA

Love it or hate it, the government is getting good at identifying food safety problems and
notifying the public when illnesses occur. Here is the latest.

But it still lacks the ability to trace and identify the producers who caused the health threat.

At the same time, it’s also promoting more consumption of fresh foods, going so far as to identify PVF’s – powerhouse vegetables and fruits – based on a nutrient dense measurement that not long ago was considered fringey.

The consumers who care about any of this now find themselves in the position of wanting to eat more healthy foods while being supplied continual reasons to mistrust the far-flung food supply chain that produces it. “Got romaine?” was the refrain at this month’s farmers markets, so more consumers are starting to connect the dots between local and safer. So we should thank the government for keeping everyone on high alert, and if need be, use a food safety premium to justify our prices.

Remember, even though you may be using municipal water and do all the harvest yourself, you need to keep Food Safety top of mind. Farms of all sizes benefit from abiding by GAP standards, and attending a GAP workshop is a worthwhile investment for any farmer who is serious about their business.

FIND OUT HOW BACKYARD FARMERS ARE KEEPING GOVERNMENT ON THEIR SIDE BY JOINING BACKYARD RICHES NOW.

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